What is the TRUE value of Lucid?Updated a year ago
What is the TRUE value of Lucid?
Picture this: you're strolling down the aisles, filling your cart with each ingredient that makes Lucid the superstar it is. Ever wondered what the grand total would be? Spoiler alert: it's way more than you might guess! Time to crunch some numbers, shall we?
Here's a peek at the average retail prices for a 30-day supply of each ingredient in Lucid. And because we're all about transparency, we've tossed in links to products that match our top-shelf standards.
Functional Mushrooms: USDA Organic + 100% Fruiting Body
- Lion’s Mane - $15
- Cordyceps - $17.50
- Tremella - $15
- Turkey Tail - $17.50
Nootropics: ISO + HACCP certified
- Alpha-GPC - $20
- L-Theanine - $20
- L-Tyrosine - $9
- BCAA - $13
- Ginkgo Biloba - $7
TOTAL RETAIL VALUE: $134
You read that right. The value of both the mushroom and nootropic stacks in one bag of Lucid is around $134! This does NOT even include the cost of premium Organic Coffee, Chai Spices, or Ceremonial Grade Matcha!I know this personally, because I was spending this much over the past several years as a consumer! Expensive? Sure. Life-changing? Absolutely.
So, how do we deliver Lucid at a price that doesn't break the bank? We’ve developed close and long-lasting relationships with our sources, negotiating lower prices in bulk, efficient operations and manufacturing, then passing on those savings to our community.
“So why are other mushroom coffees cheaper?” you ask.
The answer is simple: DOSAGE & QUALITY
DOSAGE: Some products boast about containing [insert trendy mushroom here], but they're shy about the actual amount per serving. It's like promising a chocolate cake and delivering a single chip.
QUALITY: Some companies use lower-quality mushroom extracts to cut costs. "Mycelial biomass" extracts are cheaper as they're made from the grain or oats where mushrooms grow, not from the actual mushrooms. This process skips the harvesting of fruiting bodies, reducing production costs. Additionally, "full spectrum" extracts might include some fruiting bodies, but they also contain the cheaper mycelial biomass. This allows these companies to produce and sell their products at lower prices.
You’d be shocked to find out that some very well known brands use these types of mushroom extracts. So how do you know what to look for? Read the label:
- Avoid: “Mycelial Biomass,” “Myceliated Oats,” “Full spectrum”
- Look for: USDA Organic, “Made from 100% fruiting bodies” (yes, 100% or bust)
As functional mushrooms trend, we're here to keep the industry honest and thriving. We want to see it grow and impact more lives. We support you shopping for mushroom products beyond just Lucid. We genuinely want to bring awareness and education to our community so that you know how to find the highest quality products.